The acquisition or loss of a star can have belgium travel guide pdf effects on the success of a restaurant. Michelin also publishes a series of general guides to countries.
French motorists, the Michelin Guide. The brothers printed nearly 35,000 copies of this first, free edition of the Michelin Guide, which provided useful information to motorists, such as maps, tire repair and replacement instructions, car mechanics listings, hotels, and petrol stations throughout France. Four years later, in 1904, the brothers published a guide to Belgium similar to the Michelin Guide. In 1909, the Michelin Guide for France saw its first English-language version published. After the war, revised editions of the guide continued to be given away until 1920. The company’s website recounts the story that André Michelin, visiting a tire merchant, noticed copies of the guide being used to prop up a workbench.
Recognizing the growing popularity of the restaurant section of the guide, the brothers recruited a team of inspectors to visit and review restaurants, who were always careful in maintaining anonymity. In 1926, the guide began to award stars for fine dining establishments. Initially, there was only a single star awarded. Then, in 1931, the hierarchy of zero, one, two, and three stars was introduced.
In 1931 the cover of the guide was changed from blue to red, and has remained so in all subsequent editions. 1950 the French edition listed 38 establishments judged to meet this standard. The first Michelin Guide to Italy was published in 1956. It awarded no stars in the first edition. In 1974, the first guide to Britain since 1931 was published. The Michelin website in 2013 notes that the guide is published in 14 editions covering 23 countries and sold in nearly 90 countries.
In 2008 the German restaurateur Juliane Caspar was appointed editor-in-chief of the French edition of the guide. She had previously been responsible for the Michelin guides to Germany, Switzerland, and Austria. She became the first woman and first non-French national to occupy the French position. In view of the fact German cuisine is regarded as a lethal weapon in most parts of France, this decision is like Mercedes announcing that its new director of product development is a Martian. Red Guides have historically listed many more restaurants than rival guides have done, relying on an extensive system of symbols to describe each establishment in as little as two lines. Reviews of starred restaurants also include two to three culinary specialities.