Logos is the logic behind logo usage guidelines pdf argument. Logos tries to persuade an audience using logical arguments and supportive evidence.
Logos is a persuasive technique often used in writing and rhetoric. Ancient Greek philosophers used the term in different ways. The rhetor’s success, she argues, will come down to “certain objects of agreementbetween arguer and audience”. Logos is logical appeal, and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker’s topic. Furthermore, logos is credited with appealing to the audience’s sense of logic, with the definition of “logic” being concerned with the thing as it is known.
Reformation translators took another approach. Heraclitus seems to use the word with a meaning not significantly different from the way in which it was used in ordinary Greek of his time. I set out, distinguishing each in accordance with its nature and saying how it is. But other people fail to notice what they do when awake, just as they forget what they do while asleep. For this reason it is necessary to follow what is common. Aristotle identifies two specific types of persuasion methods: artistic and inartistic.